Vijay Deverakonda and Samantha’s film “Kushi,” released on September 1st, has garnered tremendous success at the box office. The movie, directed by Shiva Nirvana and produced by Mythri Movie Makers, marked Vijay Deverakonda’s biggest career opening. In a heartwarming gesture, Vijay Deverakonda announced a unique gift for his fans during a grand success celebration in Vizag.
He pledged to donate 1 crore rupees to 100 needy families, a first-of-its-kind act in Indian cinema. This act of sharing his “Kushi” with the audience, labeled #SpreadingKushi, aims to assist families with rent and fees. Vijay also addressed fake ratings and YouTube reviews, emphasizing that the film’s success is a result of genuine fan and audience love.