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Telugu cinema expands horizons: New music video Pada Pada sets to redefine the music culture

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Telugu cinema continues its impressive growth, and alongside it, the music culture is flourishing as well. In a groundbreaking move, a new age music video titled “Pada Pada” featuring the talented Anupama Parameswaran hit the screens, promising to elevate the music experience to unprecedented heights.

 

With music composed by the up-and-coming Dennis Norton, the song boasts direction from Richard Prasad, a skilled Director of Photography turned director. The mesmerizing vocals come from the renowned singer Chinmayi Sripaada, while A. Vasanth’s cinematography captures the essence of the video.

 

“Pada Pada” holds the distinction of being the first South Indian music video ever shot in the vibrant city of Tokyo. Produced collaboratively by Bobby Films, Ayera Studios, and Ruby Naaz, the video’s lyrics are penned by the talented Krishna Kanth, with choreography by Vishnu Deva.

 

Visually appealing, the music video showcases the scenic beauty of Tokyo, seamlessly blending it with peppy and catchy tunes. It successfully encapsulates the essence of Japan while telling the story of a free-spirited girl.

 

Anupama Parameswaran exudes charm and elegance in her Japanese avatar, particularly in the traditional Kimono attire. Her bubbly smile adds to the infectious energy of the song.

With its exciting visuals and dynamic music, “Pada Pada” undoubtedly raises the bar for independent music videos, pushing the boundaries of the music culture to new heights.

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